Facts About Water
Consumption*
Water and our health
Why we are encouraged to drink more water
- Bottled water accounts for 15% of the UK soft drinks market (this is expected to increase by 6% over the next three years.)
- In excess of 2 billion litres consumed in 2005 ? Per capita consumption of bottled water in the UK stands at approximately 36 litres per year
- 52% of the UK population drink bottled water (rising to 60% amongst 15-35 year olds)
Water and our health
- Maintains electrochemical balances in the cells of the body
- Brain tissue is 85% water―drinking water increases cognitive functions
- Assists in the breakdown of foods and carries essential vitamins and minerals to cells
- The average person loses ½ 1 litre of water a day through breathing alone.
- The majority of the body’s major organs consist of over 80% water
Why we are encouraged to drink more water
- Increasing obesity levels in the UK
- 0 calories, 0 % fat & low carb
- “On the move” lifestyles demand more requiring effective rehydration of our bodies
- Increase in life expectancy figures―water can assist in fighting illness in old age
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